Wisdom For Sellers: My Series on the 6 Pillars of Real Estate

The Wisdom For Sellers Series will inspire you as a seller to be inquisitive and to learn more about the process of selling your home which affects you and your family, your bottom line and yes, your sanity.

I want to help you learn how to make the best possible sale (which I define as quick and hassle free, for the highest possible price, with the least amount of disruption and inconveniences) by being aware of all the critical elements involved. And to put the Sellers on equal footing with the Buyer.

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Pillar#4 – Marketing: You Have To Be Seen To Be Sold!

Exposure in sales is everything: you have to been seen to be sold. As a Seller, you should not only expect, but demand from your Agent the best use of modern and traditional marketing for your home.

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Russia Christmas 2011

Jack and I have just returned from Moscow and what a memorable trip we had. I have done a lot of traveling with many different people, but Jack, at the age of 8, is without doubt the most incredible traveling companion I have ever been on the road with.

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Happy Holidays To You & Yours!

As the year draws to an end, I hope you had a great one. First of all, I wish you a superb 2012. May all your relationships grow closer and fonder. Your health, weight and finances be in order and under control. Your business prosper. Your attitude shine and may the positives far outweigh the [...]

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Pillar #3 – Pricing: Price It Right, For All Its Worth

Pricing is a very critical element of any sale. By now, you have picked an agent you can trust and with whom you can truthfully discuss the most effective pricing strategies. What goes into pricing a home that will attract the most qualified buyers and result in the quickest sale at the highest price? 

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Pillar#2 – Staging: Casual is the new Classy

You only have one chance to make a good first impression. Most of us accumulate a lot of stuff. As lovely, beautiful and precious as this stuff may be to you, it does not always do justice to the house when it comes to selling. In fact, quite often, it hides the beauty, character and [...]

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